Second stage project

2. Identify the company´s structure. (Take a look at how the company is organized, structure chart).

Organizational structure or organizational architecture as the company name it.

The areas that make Alpina have the mission to work together collaboratively and agile focusing on actions and results continue to carry Alpina leadership in the sector.

Sales

-Development of channels.

-Maintenance and attracting new customers.

-Transfer of knowledge, creating guidelines and implementing improvements to business practices.

Operations

-Manufacturing processes, logistics, purchasing, supply, quality, engineering and maintenance, ensuring efficiency in managing operating costs.

Marketing

-Market research, price levels, profit margins, image and brand positioning.

-Creation of new products, business development and increased satisfaction of our consumers.

Financial and Administrative

-Orientation and process control planning, financial management and taxation.

-Administration of human management processes, technology, control and financial resources.

Human talent

-Capture, development and retention of talent Alpina.

This architecture enhances productivity and creates synergies and efficiencies through a collaborative and transparent work.

3. Identify the methods of advertising used by this company in order to get into the international market. Show examples.

Alpina used this strategy to increase its advertising guidelines, offers and gifts from their existing and recognized in order to increase sales and weighted in the current market.

The company has adopted this strategy to be directed towards other international markets such as E.U. and some Latin American countries (Ecuador, Venezuela, Panama), aimed at achieving higher sales and profit growth.

Below we will show two videos related health, fashion, quality of life, nutrition for all his public.

Some videos:

https://www.youtube.com/watch?v=nhVTYuHVf0g 70 años

https://www.youtube.com/watch?v=IN5Lj8PavRI alpina ecuador

4. Describe if these methods of advertising have been successful or not. Why?

This method is successful; Alpina is a company that seeks the welfare of their customers by offering products of good quality and a price affordable.

It gives consumers different products such as yogurts that help improve the quality of life of people as they all help maintain a healthy diet and other elements such as problem solvers the intestinal type in people.

Alpina has been concerned in recent times that people reach their healthy eating products.

The strategy video of Alpina in Ecuador with Colombia music gives the message that this comes to everyone and adapts to all countries. Showing their products, flavors, packaging, sizes.

The company is a leader in innovation and technology is constantly creating products that meet the changing needs and desires of consumers, thus expanding its entire product line.

5. Identify what is the currently economy situation of the company in the foreign market.

Alpina net sales reached $ 1.5 billion

The company carried changes aimed at optimizing resources, processes and increase efficiency. Likewise, it consolidated its efforts on improving service levels and expands the coverage of its products to reach consumers, which are about 95 % of the country's population, according to the company's own records. According to Kantar World panel, 9 out of 10 Colombian households buy some Alpina product.

As a result, Alpina Productos Alimenticios SA, closed 2014 with net sales accumulated of $1.509.395 million, with an increase of 5.6 % compared to 2013.

The company is moving on the right track of growth and profitability, with a high degree of satisfaction with the results, giving priority to the consumer in all decisions and actions of the organization.

Ebitda stood at $175,070 million, up 5.9 % and an EBITDA margin of 11.6 %. Net income was $54.378 million, with a net margin of 3.6 % to 50.7 % growth versus 2013.

6. Explain. What are the most important competitors of this company in the foreign market?

ALPINA: Crossing borders in September 1994, Alpina began marketing operations of Alpina products in Venezuela and months later, the company bought Favensa Company. This meant the start of the industrial operation of Alpina abroad. Since the month of November 1995 it was legally constituted food Alpina S.A. Alpi-ecuador starting in 1996 with the commercialization of the first Alpine Yogurt in Ecuador. In a course of half a century, thanks to the tenacity of its founders, the vision of the shareholders, more than 2,900 employees, their suppliers in different areas and their distributors and customers, ALPINA is today a modern industry of dairy products and food processed.
The leading companies are Parmalat, Nestle, Colanta, Alival, Colácteos and Coolechera, which dominate large market share. Companies give bonuses by cold, fat content and hygienic quality ,among others.Alpina is the leading company in acidic dairy products, dairy mature cheeses, fresh cheeses Colanta in Nestle milk powder. Colombia's installed capacity is 8.4 million liters per day, which exceeds 60% the national milk production.COMPETITION HINT: If I'm buying a SOKA, and can't find it, I can replace it with a soda. If I want caramel and can't find it, I can substitute a snack. Etc...Overall, the expansion of the chain hampered by the lack of integration in the markets of raw materials due to the corporate structure that favors mastery over basic niche markets. Thus companies pressure on the demand for milk in the areas of influence, generating increased prices due to high competition and imports.The competition is being formalized and the number of companies is increasing, but the amount of milk collected is much greater than the logistical capacity of processing companies and marketer's infant milk.